Founder, DTCo
Daniel Toft is the founder and CEO of DTCo, a New York growth agency he started in 2020 for DTC brands spending $150K to $15M a month. He has led go-to-market for three brands that became unicorns, managed more than $1B in paid media, and built DTCo into a 100% referral-grown agency that runs paid media, creative, funnels and measurement as one system.
I started DTCo to build the kind of growth partner I always wished existed — one that thinks about paid media, creative, and measurement as a single integrated system, not three separate vendor relationships. Before DTCo, I spent years in the trenches of DTC performance marketing, learning what actually works at scale and what's agency theater dressed up as strategy.
Zero to nine figures on two separate brands. Both profitable on first order. Both built from scratch with DTCo as the only growth partner.
Over a decade of managing paid media at scale across verticals, spend levels, and platform eras. The patterns that emerge from that volume are what this blog is built on.
DTCo has never run an ad for itself. Every client has come through a referral from a founder or CMO who trusted us with their growth.
Across our managed accounts, the average CAC improvement in the first 6 months. Not because we found a magic trick — because we actually fix the structural problems.
DTCo is a growth agency for DTC brands. We run strategy, performance, content, funnels, and measurement as one integrated system for brands from GTM to $500M in revenue, spending $150K to $15M a month on paid media.
Measurement runs on ORCA, our AI-driven measurement intelligence platform. DTCo is 100% referral grown: every client has come from a recommendation.
DTCo on LinkedIn → See ORCA →The DTCo blog is where I publish frameworks, POVs, and systems pulled from real client work. Not generic marketing content — specific, opinionated thinking about what works for brands spending $150K+/month on paid. Every post is written from the inside: the things we've seen across dozens of brands, hundreds of campaigns, and over a decade of doing this work.
Read the blog →DTCo works with DTC brands spending $150K–$15M/month on paid. If that's you and you're looking for a growth partner who actually knows what they're doing — tell us about your brand.