Most DTC brands have more data than ever and less clarity than ever. ORCA is the AI-driven business intelligence layer that turns your data into real decisions — not another dashboard you stop checking.
ORCA connects to your ad platforms, Shopify, email, and subscription data — and tells you what it means, not just what it says.
Platform-reported ROAS lies. ORCA triangulates across Meta, Google, and Shopify data to give you an attribution picture that accounts for overlap, over-counting, and organic halo — so budget decisions are made on real numbers.
Creative attribution at the hook, format, and persona level — not just ad ID. Know which creative concepts are driving incremental revenue vs. capturing existing demand, so production resources go to what actually works.
Cohort-based LTV:CAC tracking by channel, acquisition source, product, and offer type. Know which customer segments are profitable at 30, 90, and 180 days — before you scale the campaigns that acquire them.
Contribution margin by channel, by campaign, and by audience — not platform ROAS. Know which spend is actually making money and which is manufacturing revenue at a loss before it's compounded by scale.
ORCA doesn't just display data — it interprets it. AI-surfaced anomalies, trend alerts, and recommended actions based on your actual numbers, not generic benchmarks. Like having a world-class analyst who already knows your business.
Every data source — Meta, TikTok, Google, Shopify, Klaviyo, subscriptions — unified into one model with consistent definitions. No more reconciling platform dashboards that tell different stories about the same spend.
ORCA is built to support true incrementality testing — not just correlation analysis. Know what each channel is actually causing vs. what it's taking credit for. The only way to make budget decisions you can actually trust.
ORCA feeds directly into DTCo's paid media and creative decisions. Measurement isn't a separate report — it's the operating intelligence for every budget call, creative brief, and channel allocation decision we make.
Why your dashboard is lying to you, and what to trust instead.
POVA 4x ROAS and losing money. The case against the most reported metric in DTC.
FrameworkCorrelation vs. causation. Here's how to know.
We built ORCA for brands that are tired of making budget decisions based on data they can't trust. Tell us about your measurement stack and we'll show you what's possible.
Talk to Us About ORCA100% referral-grown — every client has come from a recommendation.