Your In-House Growth Team

Best pound-for-pound
agency for consumer brands.

We impact growth through holistic performance operations and ideas. Our approach differentiates through breadth of experience and rigor of attention — objectively charting paths for predictable, profitable growth, with ideas and plans when things change.

About

Who We Are

We impact growth through holistic performance operations and ideas. Our approach differentiates through breadth of experience and rigor of attention that we bring to each account. We work across every consumer vertical from GTM to enterprise.

We objectively chart paths for predictable, profitable growth — with ideas and plans when things change. We're 100% referral grown. Every client relationship starts with a recommendation from a founder or CMO who trusted us with their growth.

Differentiation

What Sets Us Apart

We're at a special point where we're big enough to bring muscle but small enough to retain what's made us special.

Experience
We've done this before.

In recent years we've partnered with multiple unicorn businesses for successful GTMs to full team and business model restructures. The patterns from that volume are what separate us from agencies guessing.

Culture
We give a shit.

We're 100% referral grown because brands trust us to focus on impact, be organized and transparent — whether performance is up and to the right or in a tough spot. We act like your in-house team, not a vendor.

Access
We have access.

Our portfolio spans brands spending $15M to $50k per month across every vertical and business model. We have stellar support from Meta as we're grouped with the highest tier of agencies.

Case Studies

Our reputation is built on wins in all different scenarios.

We work across every consumer vertical from GTM to enterprise. More details available upon request.

3 Unicorn GTMs — Last 5 Years
ARMRA
GTM, AOR 5 Years

Zero to nine figures in two years, profitable on first order. Developed and scaled industry-leading standard for product use case personas with persona-specific funnels.

BRUNT Workwear
0 → 9 Figures, 2 Years

Developed content strategy and ran all performance marketing. Zero to nine figures in two years, profitable on first order. Offboarded prior to Series A before taking in-house.

Grüns
0 → Series A

Full GTM growth partner from launch through Series A. Built the performance and content infrastructure that powered early-stage growth.

Scaled in a Profitability-First World
Iota Body
7x Net Revenue

Scaled spend to reach 7x Net Revenue with no shift to bROAS in under one year.

PAKA Apparel
+30% Rev, −20% CAC

Took over before a critical seasonal period — restructured performance marketing and creative briefing that maximized every opportunity in 6 months.

Subscription Brand
2.7x Net Revenue

2.7x Net Revenue, +25% ROI in 6 months. Built the subscription acquisition and retention engine from the ground up.

Reshaped Large 9-Figure Companies
Curology
CAC −30% in 9 Months

Brought on to replace entire marketing team and manage all performance marketing. Reduced CAC 30% in 9 months on a 10-figure budget without reducing spend.

Luminess
DR-TV → Digital

Profitably replatformed a legacy 9-figure direct-response TV business to digital — maintaining efficiency while transitioning the entire acquisition model.

Veracity
+128% Revenue YoY

Performance creative built on the post-Ozempic opportunity. UGC, founder, and persona-matched content at scale. +128% new customer revenue and +77% new customer sales YoY.

Partner Testimonials

What our clients are saying.

“DTCo is one of the best growth marketing agencies we’ve worked with. We’ve partnered with them for years and would highly recommend them to any brand looking for a strong long-term growth partner.”

Jia Waterhouse
Jia Waterhouse
COO at ARMRA

“We launched with DTCo and they’ve killed it ever since.”

Eric Girouard
Eric Girouard
Founder & CEO at BRUNT

“We’re impressed with DTCo’s performance and growth skills. We trust them as a partner.”

Eugenia Kovalenko
Eugenia Kovalenko
VP, Growth at Curology

“DTCo has fundamentally changed the way that Pvolve thinks about and approaches creative. Innovative and unique ideas that remain on brand. Constantly churning out content. I am grateful for their creative partnership.”

Ellyn Stastny
Ellyn Stastny
Dir, Growth, Ecommerce & CRM at Pvolve
How We Work

A system that starts with the business.

DTCo's advantage as a partner is a process that starts with Strategy around key drivers to delivering on business projections. This exercise sets up promotional strategies, a content engine, and funnel testing that maximizes the distribution of paid and earned media.

01
Strategy

Modeling & planning built around where you're going, not where you've been. We align media, content, and initiatives with your actual business projections.

Modeling & Impact Initiatives
Promotional Strategy
Media Planning
Resourcing Needs
02
Content & Performance

Integrated production and media — one model, one team, built around your specific business goals. Creative and buying as a single compounding system.

Content Production
Media Buying
Funnel Development
Tracking & Attribution
03
Analytics & Intelligence

AI-driven insights with advanced views on creative performance, LTV:CAC, and channel efficiency. We pick up clarity and speed through ORCA.

AI-Driven Biz Intelligence
Business Hub for Contextual Data
Creative Performance Views
LTV:CAC Visibility
Content

One of the stronger content operations in the space.

DTCo built its reputation as one of the best growth partners in consumer. Over the last 18 months, we've become one of the stronger content operations in the space, merging brand and narratives with performance-native creative.

Our approach to growth and content is synonymous; you'll see this in our persona framework, production diversity and distribution strategies, evolving performance creative into serialized, organic content and earned media.

Motion Graphics + Animation
AI-Enabled Video & Statics
Digital Design
In-House Video Production
Creator Productions
Brand Video Editing
The Framework

Why most agencies hit a wall — and we don't.

Meta's algorithm is designed to target in-market users. As brands scale, the algorithm expands into audiences with weaker purchase signals. Most agencies hit a wall here. We don't — because we have a framework for it.

We split audiences into three awareness segments and connect the algorithm with persona development and creative production to improve distribution into incremental audiences.

01

Modeling & Strategy

Impact initiatives, promo strategy, media planning, and resourcing — built around where you're going, not where you've been.

02

Content & Performance

Integrated production and media — one model, one team, built around your specific business goals.

03

Analytics & Intelligence

AI-driven insights with advanced views on creative performance, LTV:CAC, and channel efficiency.

Signal → Story → System
Signal
Weekly: 45–60 ads. Tag by hook, emotion, format.
Story
Monthly: Top signals become repeatable narratives. Atomized into cuts, hooks, and POVs.
System
Quarterly: A living creative library that compounds over time.
Content Awareness Framework
Base
Solution-aware — existing demand, high intent. Lowest friction to convert.
Problem
Aware of the problem, not your solution. Education and proof convert here.
Unaware
No awareness of problem or solution. Story-driven content with strong hooks creates demand.
Media

Campaign architecture built for signal clarity, incrementality testing, and scale.

We don't run a generic playbook. Each channel has a distinct architecture designed to surface what's working and scale it efficiently.

Social

Platform architecture designed for signal clarity, incrementality testing, and scale. Each platform gets a distinct approach — not the same structure copy-pasted.

Meta

Manual & ASC as distinct algorithms. Product and persona data guide structure. Incremental Attribution drives scale.

Manual Test + Scale
ASC Test + Scale
Incremental Attribution
Other Event Testing
TikTok

Organic foundation feeds paid. Top performers become Spark Ads. Smart+ surfaces new creative and shoppable opportunities.

Community Interaction
Manual Test + Scale
Smart+ Test + Scale
Engagement Spark Ads
Pinterest

Visual storytelling + trend-led content. Performance+ scaling with shoppable pins. Repeatable system for sustained growth.

Manual Test + Scale
Performance+ T+S
Manual DPA T+S
Dynamic Retargeting
Search

A clear, airtight structure that allows for data consolidation, alignment with intent, and brand protection — so active testing can actually move the needle.

Search

LP development lifts quality score. Audience layering in observation identifies incremental opportunities. Creative + copy testing maximizes CTR.

Brand (Manual CPC)
Non-Brand (3–4 Intent Campaigns)
Negative Keyword Strategy
Audience Observation Layer
Shopping

PMax replaces Standard Shopping for broader placement reach and cheaper clicks. Feedless catch-all captures long-tail. SS safety net for low-data SKUs.

PMax: Top Sellers + Styles
PMax: Feedless Catch-All
Standard Shopping Safety Net
Brand Exclusions on PMax
Feed Ops

Feedonomics custom labels for seasonality, launches, and promos power dynamic campaigns. Product feed optimizations maximize distribution.

Separate US / CA Feeds
Custom Labels: Season + Promo
Fix Broken LPs + Disapprovals
100% Feed Health Target
Programmatic

Build momentum through structured audience and content testing. Drive brand lift and conversion through geo-targeted buying and first-party data.

YouTube

Slow to start, but once dialed in, YouTube becomes a scalable engine for visibility and conversion. Content runs in three streams: repurposed 16:9, native long-form, and creator-led.

Video Views (6–60s)
Demand Gen (Images + Videos)
In-Market Custom Audiences
TV / CTV

Drive brand lift and conversion through geo-targeted buying. Use first-party data to measure incrementality by region, retarget site visitors on premium streaming.

Linear TV
Streaming CTV
Precision Geo Efficiency
Programmatic Retargeting
Retail Support

Supporting retail partnerships (Sephora, Target, etc.) via paid advertising — creating data clarity through geo-matched lift testing, brand lift studies, and correlation modeling.

Geo-Matched Lift Testing
Brand Lift + Retailer Intent
Correlation, Lag & Validation
Measurement

ORCA — like having a world-class business analyst on your team.

ORCA is like having a world class business analyst on your team who understands growth at an executive, manager and ground level. All data and business context is aggregated and modeled in the same database so nothing is siloed and everything shares context.

This means that ORCA looks like a dashboard but works like a growth recommendation engine.

Attribution Approach
Attribution is about understanding how to allocate budgets.

Our method is sophisticated and everyone will understand how it works — which enables conviction and speed. ORCA runs this whole process.

01

HDYHAU is the baseline

Directionally accounts for all channel impression and click attribution and zero-sums. The foundation of the model.

02

Automatically weighted with more data

Haus or 1PP data layers in to improve signal quality and directional confidence.

03

An informed, fluid, living model

Attribution that evolves with your business — not a static snapshot that goes stale.

ORCA Capabilities
AI-Driven Business Intelligence — context on pacing-to-target, performance gaps, and levers to pull
Business Hub for Contextual Data — all data shares business context; nothing is siloed
Advanced Creative Performance Views — beyond ROAS to signal, format, and persona-level data
LTV:CAC Visibility — see the full picture, not just first-order metrics
Channel Efficiency Signals — know where to add budget and where to pull back
Projections & Monthly Targets — daily and monthly targets built from historical data and your business goals
Content Lifecycle Management — creative reporting synced with Ad Naming Conventions and Content Strategy
Slack Workflow Integration — auto insights delivered where your team works
What We Believe

The principles behind the work.

These aren't values on a wall. They're the operating principles that explain why our results look different.

01

Business first, tactics second

Every media plan, creative brief, and testing sprint starts with a business model question — not a platform playbook.

02

Creative is the variable that scales

Budget can't outrun bad creative. We invest disproportionately in persona development, hook testing, and production velocity.

03

Data without context is noise

ORCA turns raw data into decisions by adding business context — LTV:CAC visibility, creative attribution, channel efficiency signals.

04

Integration beats specialization

One team where strategy, content, and media are designed to compound together — not three vendors with a Slack channel.

05

Proactive, not reactive

We don't wait for the monthly call to flag a problem. We act like your in-house team, not a vendor.

06

Reputation over revenue

100% of our clients have come from referrals. That's only possible if the work speaks for itself.

Scope of Work

What we own, end to end.

DTCo manages your vendor relationships as an extension of your team, not a pass-through.

01
Content
Content Strategy
Develop content strategy, frameworks, and success plan aligned with business goals.
Sourcing + Management
Source and manage studios and creators. Creator fees included.
Content Production
Production + design briefing, produce, design and iterate image and video assets.
WL & Partnerships
Facilitate access to content creator handles and unique publisher handles. Fees included.
02
Growth
Planning
Model and scenario plan to align actuals with projections, tying in business objectives alongside performance strategies.
Strategy
Advise on opportunities to grow the business — promotional strategies, funnel development, vendor sourcing.
Performance
Hands-on management of Paid Meta, Google, YouTube, TikTok, Pinterest, Snapchat, Reddit & others.
03
Other
Analytics (ORCA)
AI Growth Recommendation Engine — essential business, performance & content dashboard, Slack integration, auto insights, advanced BI.
Landing Pages
Develop performance-based experiences relative to content strategy and ad creation.
Vendor Management
Any partners that touch channels in scope — Feedonomics, Content Agencies, etc. — DTCo manages output.
How We Operate

Agenda & planning cadence.

Every call has a purpose. Every initiative has a plan. We run structured cadences so nothing falls through the cracks.

Strategic Planning
Top-Down from the Business

Ahead of the year or quarter, we start from your goals — not a media playbook. We strategize, present a plan, get buy-in, and shift as needed.

Monthly Budget Planning
Month Starts Clean

Layout day-of-day spend pacing, weekday parting, efficiency targets, and initiatives. Presented in the call before the start of each month — no surprises.

Weekly Cadence
Weekly Call Agenda

Exec Summary, Business Health, Performance, Content Roadmap, Discussion Topics. Every call is a working session — not a status update.

Serious about growth?
Let’s talk.

We work with a limited number of brands at a time. If you’re ready for a real partner — not just an agency — reach out.

Free Consultation

100% referral-grown — every client has come from a recommendation.