Pvolve
Pvolve × DTCo: +51% Revenue Half Over Half
Shift: Hero Creative → Scalable Testing Ecosystem.
Growth was concentrated in celebrity-led assets. DTCo built a scalable content operation unifying Pvolve’s strongest voices into high-volume production, expanding output to 465 ads.
+51% Revenue, +11% bROAS, +36% Spend HoH.
- Client
- Pvolve
- Category
- Fitness
- Services
- Performance creative: creator, studio video, static design and brand edit
- Timeline
- Half over half
- Results
- +51% revenue, +11% bROAS, +36% spend; 465 ads produced
Challenge
Pvolve’s growth was concentrated in celebrity-led assets. A small set of hero creatives carried most of the performance.
That left little room to test new angles, and scaling spend meant putting more weight on the same few ads.
Case Study
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Approach
We moved Pvolve from hero creative to a scalable testing ecosystem, so performance would come from a system of content instead of a few standout ads.
We built a content operation that brought Pvolve’s strongest voices into high-volume production. The work ran across four formats: creator content, studio video, static design and brand edits. Each one had to look and feel like Pvolve and still be built to perform in paid social.
Output expanded to 465 ads, which gave the account a steady supply of new creative to test and scale behind.
Our content process covers strategy, persona frameworks, casting and briefing, production and design, and testing and iteration. What each round of tests shows goes straight into the next set of briefs.
Results
Half over half, revenue grew 51%, bROAS improved 11% and spend grew 36%.
Revenue grew faster than spend, so Pvolve scaled and became more efficient at the same time.
“DTCo has fundamentally changed the way that Pvolve thinks about and approaches creative. Innovative and unique ideas that remain on brand. Constantly churning out content. I am grateful for their creative partnership.”
Ellyn Stastny, Dir. Growth, Ecommerce & CRM, Pvolve