Veracity
Veracity × DTCo: +128% New Customer Revenue Year Over Year
Shift: Executed a cross-format creative expansion to unlock scale.
Founder-led creative worked but capped scale. DTCo expanded personas, doubled production through native-first formats, and doubled YoY growth while diversifying content without compromising brand identity.
Drove +128% new customer revenue and +77% new customer sales YoY
- Client
- Veracity
- Category
- Women’s health
- Services
- Performance creative: UGC, founder and persona-matched content
- Timeline
- Year over year
- Results
- +128% new customer revenue and +77% new customer sales
Challenge
Founder-led creative was working for Veracity, but it capped scale. One creative voice and a narrow set of formats could only take the brand so far.
The brand also had a clear opening in the post-Ozempic conversation. Reaching it at scale needed more creative, in more formats, for more of the people it applied to.
Case Study
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Approach
We ran a cross-format creative expansion. We expanded Veracity’s personas and built content for each one, alongside creator UGC and founder content.
We doubled production through native-first formats, so the brand could test more angles at once, including content built around the post-Ozempic opportunity.
The content mix grew across creators, studio video and static design without compromising the brand’s identity.
Our content process covers strategy, persona frameworks, casting and briefing, production and design, and testing and iteration. What each round of tests shows goes straight into the next set of briefs.
Results
Year over year, new customer revenue grew 128% and new customer sales grew 77%.
Year-over-year growth doubled while the content behind it became more diverse.